Anywhr
Junior Creative
2018 — 2019
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Anywhr, a personalised travel curator, crafts journeys off-the-beaten path, encouraging their travellers to experience local cultures and uncover hidden gems.
Managed and grew the brand’s social media presence with daily content and monthly campaigns. Established visual identity across on multiple social platforms and partnerships collaterals.
CONTENT CREATION
From graphic design, animations, to video edits, it’s a thrill to find ways to convey the brand’s services in a quirky and relatable way.
IDEATION
Besides our weekly UGC selects, which target various travel styles, creatively manipulate existing visuals to disrupt the norm and increase interaction time.
‘Wildcard’ was a hidden option, where travellers would let our curators decide on their travel style. To unveil this secret, they would have to click on our llama character when booking.
With the same concept, we strategically hid the llama in different images, having our audience engage in a quick activity, while introducing the hidden gem for the keen eyes.
Try finding the llama in the photos!
CONTENT STRATEGY
Our marketing team collaborated with travel content creators, Jorden and Mark, inviting them to experience Anywhr firsthand.
Their adventure generated captivating content—photos and videos capturing the essence of their travels—which we then used to fuel a week-long social media campaign.
Throughout the week, we carefully curated and shared their experiences, highlighting not only the excitement of their journey but also the unique selling points that set Anywhr apart, aiming to inspire wanderlust in our audience.
This strategic approach built anticipation for the final reveal of their full travel video, which successfully drove user engagement from across the region, increased brand awareness, and ultimately led a significant boost in our following on both Instagram and Facebook.
Responsibilities:
Social Media Management: Executed and managed daily content strategy, and expanded social media presence, steadily increasing follower count and engagement across
Content Strategy & Brand Management: Developed and executed weekly content strategies, monthly marketing campaigns and ad-hoc partnerships materials, ensuring alignment with overall brand voice and message
Campaign Development: Ideated, produced, filmed and edited successful marketing campaigns that increased brand awareness and drove audience engagement
Digital Marketing (Social): Creative production include videography (production and editing), photography (editing), and graphic design