TheMomentum

Assistant Producer

2020 — 2023

TheMomentum, a boutique video production house, primarily focused on large-scale commercials.

I had opportunities to explore and produce various video formats, from TV/online commercials, edu-tainment content series, to profile features.

Managing projects throughout the entire production lifecycle, from initial brief to final delivery, is always a unique journey. Collaborating with numerous creative individuals and being immersed in every stage of the process has allowed me to learn from diverse perspectives, enriching my understanding of creative project executions.

Sentosa

Where Discovery Never Ends
Commercial (TVC)

Responsibilities:
Assistant producer
Location manager
Post producer

McDonald’s

Jjang! Jjang! Burger
Commercial (TVC)

Responsibilities:
Assistant producer
Post producer

Cathay Pacific

Greener Together
Content Series

Responsibilities:
Assistant producer
Assistant director
Post producer

Porsche

Dreamers. On. with Roger&Sons
Profile Feature

Responsibilities:
Assistant producer
Post producer

Singapore Tourism Board (STB)

S.P.I.E.S. (Secret Places in Exciting Singapore)
Content Series

Responsibilities:
Assistant producer
Assistant director
Post producer

Public Utilities Board (PUB)

The Investigations of Sea-rius Li
Content Series

Responsibilities:
Assistant producer
Post producer

Core Projects Aired:

2023

  • Singapore Police Force (SPF) "Go Beyond Yourself" Female, Male TVC

  • Cathay Pacific "Greener Together" 3-part video series

    • Part 1: Single-use Plastics

    • Part 2: Plant-Forward Meals

    • Part 3: Sustainable Aviation Fuel

2022

2021

  • Singapore Tourism Board (STB) "S.P.I.E.S." Series:
    Episode 4: Civic District
    Episode 5: Chinatown
    Episode 6: Sentosa & Harbourfront
    Episode 7: Kranji & Mandai
    Episode 8: Kampong Gelam
    Episode 9: Katong Joo Chiat
    Episode 10: Changi

  • Myojo "Chicken Tanmen" TVC

  • Abbott Similac Gain, Total Comfort “Happy Gut Happy Brain” TVC

  • Abbott Similac Organic TVC

  • DirectAsia Insurance "What Drives You Matters Most" TVC

Late 2020

  • Singapore Tourism Board (STB) "S.P.I.E.S." Series:
    Episode 1: Little India
    Episode 2: Orchard Road
    Episode 3: Marina Bay

CURRENTLY WANDERING
PREVIOUSLY @ ANYWHR