2024-Present | Freelance Producer @ Video Production House

Taking the lead on project budgets, collaborating with overseas teams (remotely and on-site), and owning every stage of production, I deliver high-standard commercials that balance creative ambition with practical execution.

Embracing the freelance life, I've explored new landscapes, taken on a few side quests (including a small pottery sale!), expanded my toolkit, while navigating the beautiful chaos of the quarter-life era.

View the projects I produced.

2020-2023 | Assistant Producer @ TheMomentum

I was introduced to the world of commercials and what it takes to produce one.

Managed and coordinated video projects ranging from commercials, content series to profile features—throughout their entire lifecycle, from brief/pitch, pre-production, production, post-production to delivery.

As a self-proclaimed pantry guardian, a full pantry and stocked fridge, is a quiet satisfaction.

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Early 2020 | Assistant Producer @ Mediacorp

Through the hands-on experience producing a broadcast series, I was able to navigate the comprehensive process and deepened my understanding of a producer's role.

2018-2019 | Junior Creative @ Anywhr

Under the marketing department of a travel start-up, we planned and created weekly social media content, monthly campaigns, and managed a consistent brand identity throughout all marketing materials. Aside from socials, we also worked on a brand and website refresh. Through our strategic content planning, we doubled our social media followers, creating more awareness for the brand.

I was able to experiment various styles/strategies with the team to further build the brand image.

View the works I created.