2024-Present | Freelance Producer @ Video Production House

Taking the lead on project budgets, collaborating with overseas teams (remotely and on-site), and owning every stage of production, I deliver high-standard commercials that balance creative ambition with practical execution.

Embracing the freelance life, I've explored new landscapes, taken on a few side quests (including a small pottery sale!), expanded my toolkit, while navigating the beautiful chaos of the quarter-life era.

View the projects I produced.

2020-2023 | Assistant Producer @ TheMomentum

I was introduced to the world of commercials and what it takes to produce one.

Managed video projects ranging from commercials, content series to profile features—throughout their entire lifecycle, from brief/pitch, pre-production, production, post-production to delivery.

As a self-proclaimed pantry guardian, a full pantry and stocked fridge, is a quiet satisfaction.

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Early 2020 | Assistant Producer @ Mediacorp

Through the hands-on experience producing a broadcast series, I was able to navigate the comprehensive process and deepened my understanding of a producer's role.

2018-2019 | Junior Creative @ Anywhr

Under the marketing department of a travel start-up, we planned and created weekly social media content, monthly campaigns, and managed a consistent brand identity throughout all marketing materials. Aside from socials, we also worked on a brand and website refresh. Through our strategic content planning, we doubled our social media followers, creating more awareness for the brand.

I was able to experiment various styles/strategies with the team to further build the brand image.

View the works I created.